Ahmed Sobhi started his life in honey trade at a young age, having received the trade capital from his mother. He began by distributing a few honey jars in his hometown of Janzour, in the Menoufia Governorate, to some friends. The trade grew and expanded due to the honesty he was known for in his work, until he owned three branches. His motto has always been: 'Trade with God, and never deceive the customer, no matter what happens.